Become a Keeper · the first 140
$30 once. Then $28 a bottle, free shipping, for life.
It's a membership, not a subscription — nothing renews, nothing to cancel. Everyone else pays full price; you never do.
- Not monthly, not yearly — pay the pass once, never again.
- Your Keeper price on every formula — not just one bottle.
- A founding box, hand-packed, with your number: No. 001–140.
- A hand in the protocol — and a say in what we make next.
$30 once · for life, nothing renews
Not ready? Buy a bottle once for $38 in the shop — no pass needed.
The math, no rounding
Here’s exactly where your money goes.
You were going to pay $38 for that first bottle anyway. Put it toward the $30 pass instead — the kit, free shipping, and your $28 price all start day one. The pass clears in three bottles; everything after is just your Keeper price, for good.
$30
the pass · one time
$28
every bottle, for life · you keep $10
$38
what everyone else pays
3
bottles to break even · no fourth catch
What actually arrives
$38 of real stuff, for a $30 pass. Packed by hand.
The Welcome Glove and the Tiny Tote — pictured here, no stand-ins, your number packed in with them. No bottle is forced in: add the primer at $28 if you want to start the same day.
The Tiny Tote
Yours to keep· worth $20
The Welcome Glove
Yours to keep· worth $18
The primer
Optional · add for $28
The catch you’re looking for
$28 and free shipping for life sounds too good to last. It is.
Here's the honest version: it isn't the whole business. It's what we can do for 140 people, because it's only 140 — packed by hand. Not a countdown clock we reset next week; it's how many gloves we have.
We didn't inflate $38 to mark it down — it's the honest price, and $28 is what we hand back for staying. Lock the founding rate now and it's yours for good. For everyone after, the terms move. You can join later — it just won't be this.
$30 once · for life, nothing renews
Built with you, not for you
You’re not a customer here. You’re a founding Keeper.
Before there was a bottle on a shelf, we ran our own survey — 104 of us, most of us BIPOC. The clearest finding: people who show up for their community are six times more likely to take care of themselves. So we never built selfmade for you — we built it with you, with our Junior Advisory Board, who signed an industry open letter beside us, not behind us.
As a Keeper you carry that — the Spaces, and first key to the Burnout Lounge we’re building. The pass never renews, so stepping away never costs you: set it down a season, and your price, your number, your seat are right where you left them.
So — in, or not yet?
$30 once · for life, nothing renews
Not ready? Buy a bottle once for $38 in the shop — no pass needed.
The receipts.
The research behind the claims, and our promise about your data. We hold clinical numbers until they're independently signed off.
- 1.Dr. Jeshana Avent-Johnson, Clinical psychologist · selfmade advisor — MH Deep Dive (T9).“In the context of relationships we are wounded — but it is in the context of relationships that we heal. Without mud, there’s no lotus.”
Your tote