Become a Keeper · the first 140
Join once. Yours to keep, for life.
One pass, one time, and your founding rate locks for good — every bottle $28 with free shipping, the welcome kit, your seat in the Lounge. No subscription. No renewal. Once a founding Keeper, always a founding Keeper.
- Every bottle, for life
- $28free shipping
- The founding pass
- $30once · for life
One time · for life · no renewal, no subscription
Not ready to join? Buy a bottle once for $38.
What arrives
Your founding box. Packed by hand.
The Welcome Glove and the Tiny Tote — yours to keep. No bottle is forced in; add the primer at $28 if you want to start the same day.
The Tiny Tote
Yours to keep· worth $20
The Welcome Glove
Yours to keep· worth $18
The primer
Optional · add for $28
The math, plainly
Friendly from day one.
You were going to pay $38 for a bottle once anyway. For $30 once, you never pay $38 again — and the kit, the free shipping, and your locked price all start the day you join.
After that it just pays you back: $10 on every bottle, so the pass clears in about three — and then it keeps paying, for the rest of your life.
As a Keeper
$28
every bottle, for life
You keep
$10
back, every time you come back
Everyone else
$38
the one-off price
What a Keeper holds
More than a price. A place that’s yours.
01
Every bottle, $28 — locked for life
Your founding rate on everything, forever — not a sale, not a code, the real price unlocked because you were one of the first 140. Everyone else pays $38.
02
Free shipping, always
Every order, no minimum, for as long as you're a Keeper. No surprise fee at the till — ever.
03
Your welcome kit — pictured
A founding box, packed by hand: the Welcome Glove and the Tiny Tote, yours to keep. That's the real kit above — no stand-ins. (Add the primer at $28 if you want to start the same day.)
04
Your seat in the Lounge
First key to the Burnout Lounge — the room we're building for people doing this work, the one that grew out of the Selfmade Network nights. Yours for the day the doors open.
05
A founding number
Keeper No. 001 through 140. You were here first — the original proof this works, and the founding population of what comes next.
06
A real hand in what comes next
Not a vote on a bottle — a real say in the protocol, the Spaces, and where selfmade goes from here. Built with you, not handed down. That's been the deal since before there was a bottle on a shelf.
Build it with you, not for you
You don’t just hold a seat. You help build the room.
Before there was a bottle on a shelf, we ran our own survey — 104 of us, most of us young, most of us BIPOC, asking what actually holds a person together. The clearest finding: the people who show up for their community are six times more likely to take care of themselves. So we never built selfmade for you. We built it with you. Being a Keeper is how you stay in that room — not homework, not a hustle. A standing invitation, open whenever you want it.
01
The protocol, in your hands
Each season's practice arrives as a printed keepsake in your box — the work, not just the bottle. You live it, you talk back to it, and what you tell us shapes the next one.
02
A seat in the Spaces
The Burnout Lounge online, and the Selfmade Network offline — founder-led dinners, music and movement nights, the Cypher Sessions. The room where this stops being a product and starts being people. Come when you can; sitting one out is always okay.
03
In the room with the experts
These formulas were built with licensed clinicians — Dr. Byron Young, our Chief Medical Advisor; Dr. Jeshana Avent-Johnson, our Chief Therapy Advisor — and some 25 mental-health professionals, with an emphasis on BIPOC practitioners. The panels and deep-dives that shaped the work are the kind of room a Keeper gets to be in.
04
A real say in what's next
Our Junior Advisory Board built products and signed open letters with us, not for us — that's the lineage. As a Keeper you carry it: a genuine voice in what we make and what we do next. Open-ended on purpose. We'd rather promise you a hand in it than promise you a thing.
Why it works this way
Not a discount. The real price.
We’re a small team with a deep bench and no ad budget — no middlemen, no markup to feed a machine. So $38 is the honest price for anyone who walks up — not a number we inflated to mark down later. The Keeper price is lower for one plain reason: keeping someone costs us far less than finding them, and we’d rather hand that back than spend it winning you over again.
The membership is how we keep going and keep it honest. You’re not getting a deal — you’re getting the real price, because you chose to belong. That’s the whole trade: the people doing this work (Dr. Jeshana Avent-Johnson, Clinical psychologist · selfmade advisor, MH Deep Dive (T9): “In the context of relationships we are wounded — but it is in the context of relationships that we heal. Without mud, there’s no lotus.”) keep selfmade independent, and selfmade keeps a seat for them.
And if a locked $28-a-bottle, free-shipping-for-life deal sounds too good to last — good instinct. So here’s the honest version: it isn’t the whole business. It’s what we can do for 140 people, on purpose, because it’s only 140. We pack the kits by hand; we’ll know your number. A founding gift is affordable precisely because it’s founding — and small. That’s why it’s the first 140, and why the terms move for whoever comes after.
The founding 140
The first 140 Keepers, numbered.
Each welcome kit is packed by hand, and we have 140 of them. So the founding edition is exactly that many — not a fake clock, a real number.
The best of selfmade has always started small — built with our Junior Advisory Board, for the people actually in the room. The founding 140 is the first time that circle opens beyond them.
So the first 140 lock the founding terms — $28 a bottle, free shipping, your number, your seat — for life. What comes after will look different: the rate moves, the kit changes. This is the most selfmade will ever give for joining, and it only happens once. Your number is yours; you were here when it was small.
The honest terms
No renewal. No subscription. No catch.
- One time, for life
- $30 once. You're a Keeper for as long as selfmade is selfmade — no annual fee, no recurring charge, nothing to remember to cancel.
- Your founding rate holds
- $28 a bottle with free shipping, locked for the founding 140 for life. Future Keepers join on different terms; your rate never moves.
- Non-refundable, non-transferable
- The pass is yours and only yours. Like a founding membership anywhere, it isn't returned or passed on.
- Buy once, anytime
- Never want the membership? Every product is always $38 once, no strings. The shop is right there.
Before you join
The honest answers.
- What's actually in the founding box?
- The Welcome Glove and the Tiny Tote, packed by hand — the real pieces are pictured on this page. No bottle is forced in, so nothing's wasted; you can add the primer for $28 at checkout if you'd like to start the same day.
- Is there a schedule? Do I have to do anything?
- No. No streak, no homework, no obligation. Being a Keeper is a standing invitation — come to the Spaces when you want, sit a season out when you don't. The price and the seat are there either way. That's the whole point.
- Does the price really never change?
- Not for you. $28 a bottle with free shipping, locked the day you join, for as long as you're a Keeper. We keep the public price honest at $38 so the membership always means something.
- $28 a bottle, free shipping, for life — how is that sustainable?
- Honestly? Not for everyone — which is the whole point. The founding rate is what we can do for 140 people, the way the best of selfmade has always been small and built with a circle (our Junior Advisory Board came first). Lock it now and it's yours for life. For everyone after the founding 140, the terms will be different — the rate moves, the kit changes.
- What if I'm still in burnout?
- Then you're exactly who this is for. selfmade isn't a cure — it's for holding the line and building back, at your pace. Nothing here asks you to be okay first.
- When does the kit ship?
- Founding kits are packed by hand and shipped from the US — we'll email you tracking the moment yours goes out.
- Can I just buy one without joining?
- Always. Every product is $38 once, no membership needed — the shop is right there. The Keeper price is for people who want to make selfmade part of how they keep going.
Keep your seat
Set it down whenever. It’ll be here.
A Keeper pass never expires and never renews. Step away for a season and your price, your number, and your seat are exactly where you left them. Nothing to cancel. Nothing to remember. That’s the difference between belonging and a subscription.
- Every bottle, for life
- $28free shipping
- The founding pass
- $30once · for life
Once a Keeper, always a Keeper.
The receipts.
Every claim here traces to real work — the research behind it, and our own promise about your data. We hold clinical numbers until they're independently signed off.
- 1.Dr. Jeshana Avent-Johnson, Clinical psychologist · selfmade advisor — MH Deep Dive (T9).“In the context of relationships we are wounded — but it is in the context of relationships that we heal. Without mud, there’s no lotus.”