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Formula · psychodermatology

We don’t formulate skincare. We formulate capacity.

A selfmade formula starts with a capacity we’re building — secure attachment, resilience, intimacy — and the chemistry is chosen to serve it. Ingredients are the means, not the headline. Your skin isn’t just a surface; it runs its own stress hormones — keratinocytes carry the major components of the HPA axis, so the skin acts as an endocrine organ. (Leis K et al. (2019). Endocrine systems of the skin. Postępy Dermatologii i Alergologii XXXVI(5):519. “The skin also has a hypothalamic-pituitary-adrenal axis homolog. A corticotropin-releasing hormone is produced and reacts with its skin receptors.” — https://doi.org/10.5114/ada.2019.89502) We formulate to work with that system, not against it.

What the formula builds

Three capacities. One practice.

  • Attachment

    A secure relationship with yourself.

    “The first relationship is with yourself. The longest relationship you’re going to have is with yourself.”
    Dr. Jeshana Avent-Johnson

    Secure Attachment Comfort Serum+ · Corrective Experience Comfort Cream

  • Resilience

    The capacity to get back up.

    “Resilience is when you get knocked down, how do you get back up and continue taking a bet on yourself.”
    Stephanie Lee

    Rumination Recovery Balm

  • Intimacy

    The capacity to be close — to yourself, then others.

    “Into me, you see.”
    Self Disclosure experts panel

    Self Disclosure Intimacy Serum

The chemistry · ingredients

The ingredients are how the capacity gets built.

Three families, each meeting your skin’s stress system at a different point.One at a time →

Foundation + Repair· 01 / 03

Medicinal Botanicals

Nourish, repair, and protect with powerful plant bioactives.

Plant bioactives are biochemically intelligent — they evolved compounds to survive UV, pathogens, and oxidative stress, and they bring that to your barrier. We honour the whole plant, instead of always being so fractionated.

The whole plant — biochemically intelligent

Stress-Resilience Building· 02 / 03

Adaptogens

Help skin adapt to stress, balance cortisol, and boost resilience.

Adaptogens don’t act on one pathway — they act in a multi-pathway, multi-target network, working on the skin’s own HPA axis to calm inflammation and restore the barrier.

Multi-pathway — works with the skin’s HPA axis

Real-Time Stress Response· 03 / 03

Neuroactive Complexes

Regulate stress signals, calm inflammation, and strengthen the skin barrier.

The skin talks to the brain through its nerves. Neuroactives meet that conversation — modulating stress signals where the cortisol-inflammation loop actually starts.

Where the cortisol–inflammation loop starts

“Back when you’re forming the embryo, the skin and the nervous system come out of the same layer. The ectoderm.”

— Dr. Byron Young, MD, Psychiatrist · selfmade advisor

The receipts.

A representative slice of the 22 peer-reviewed papers our formulas trace to, plus five years of advisor sessions on the record. Per-product testing details live on each product page.

  1. 1.Choe SJ et al. (2018). Psychological stress deteriorates skin barrier function by activating the HPA axis in skin. Scientific Reports 8:6334.Increased cortisol inhibits the differentiation of keratinocytes and decreases the expression of cytokines needed to maintain the barrier function.link ↗
  2. 2.Liu X-X et al. (2023). Bibliometric study of adaptogens in dermatology: pharmacophylogeny, phytochemistry, and pharmacological mechanisms. Drug Design, Development and Therapy 17:341.A regulatory mechanism similar to the central HPA axis exists in the skin.link ↗
  3. 3.Roosterman D et al. (2006). Neuronal control of skin function: the skin as a neuroimmunoendocrine organ. Physiological Reviews 86:1309.The skin 'talks' to the brain via primary afferents thereby revealing information about the status of peripherally derived pain, pruritus, and local inflammation.link ↗
  4. 4.Leis K et al. (2019). Endocrine systems of the skin. Postępy Dermatologii i Alergologii XXXVI(5):519.The skin also has a hypothalamic-pituitary-adrenal axis homolog. A corticotropin-releasing hormone is produced and reacts with its skin receptors.link ↗
  5. 5.Graubard R, Perez-Sanchez A, Katta R (2021). Stress and skin: an overview of mind body therapies as a treatment in dermatology. Dermatology Practical & Conceptual 11(4):e2021091.The skin acts not only as a physical barrier to the external environment, it may outwardly express the manifestations of internal processes.link ↗
  6. 6.Tamir DI, Mitchell JP (2012). Disclosing information about the self is intrinsically rewarding. PNAS 109(21):8038.Individuals were willing to forgo money to disclose about the self.link ↗
  7. 7.Dreisoerner A et al. (2021). Self-soothing touch and being hugged reduce cortisol responses to stress. Comprehensive Psychoneuroendocrinology 8:100091.Cortisol levels in both touch conditions were significantly lower in comparison to the control condition for three out of four measurement occasions following the stress test.link ↗
  8. 8.Mu Y (2023). Interoception and emotional self-awareness — a review. International Journal of Social Sciences and Humanities.The better internal signals individuals perceive, the more intense emotional they can experience.

Frequently asked.

What is psychodermatology?
Psychodermatology studies the connection between the skin, the nervous system, and emotional state. It treats skin as part of the body’s stress-response system, not just a surface.
What do you mean by “formula”?
A selfmade formula is two things at once: a capacity we’re building — secure attachment, resilience, intimacy — and the chemistry chosen to serve it. The ingredients are the means; the capacity is the point.
What’s the science behind selfmade?
Our formulas trace to 22 peer-reviewed papers and five years of sessions with named mental-health and formulation experts. A representative reference list is below; per-product testing details live on each product page.
What is interoception?
The body’s internal awareness — the sense of what’s happening inside you. Our rituals are built to enhance it, and research links interoception to emotional regulation and mental wellbeing.

A capacity, built — one ritual at a time.

See the formulas